Effectiveness of Celebrity in Brand Endorsement Essay

I receive enormous delight in thanking MKT 619 Instructor for permitting me to carry on work later than accepting my proposal for this project. I would like also like to situation my heartiest thanks to every one staff member of Virtual University for their kind support, guidance and useful suggestions, during my two years MBA with this University. I would like to thanks the Mobilink Indigo Telenor Persona Pakistan to support me during project. I would like to put into words my warm thanks to my parents for their blessings, my collaborator and my friends for their help for doing well completion of this project. Executive Summary This project is all about the primary research about the topic of Effectiveness of celebrity in brand endorsement. This project describes that relationship by making the comparison between the two leading telecommunication companies of Pakistan i. e. Mobilink and Telenor. The package which I selected for my research of these telecommunication companies are Post paid package. For Mobilink I selected Mobilink-Indigo and for Telenor, I selected Telenor-Persona. Moreover these packages are running very effectively and gathered more customers in the country. Both companies are very mature in the telecommunication market sector of Pakistan. The major difference is the customization of the package which is launched by both companies. Mobilink Indigo acquire large market share as compared to Telenor-Persona. Now as far as the Research topic is concerned, the marketing of the both packages is done well by the respective companies. In the advertisement of Mobilink Indigo, Mobilink hired Shan (a leading Pakistani film actor) and in advertisement of Telenor Persona, Telenor hired Sohail Ahmed (a leading actor of TV, film and stage) and Babar Ali (a good film actor). Basically, the post-paid packages are designed for the corporate customers so both the companies portray a business atmosphere in their respective advertisements. A most important factor that the telecommunication companies will decide before launching the advertisement is the choice of the celebrity and the relationship of the personality with the atmosphere of the condition in which the advertisement will be performed. In this research, I first of all describe various factors that affect the relationship of Effectiveness of celebrity with brand endorsement and after that I researched on those factors by filling the questionnaires from the respondents from Lahore, Gujranwala, Sialkot, Gujrat and nearby areas. After gathering the primary data from the respondents and secondary data from other resources like newspapers, catalogues etc a statistical analysis including descriptive statistics and Regression analysis is applied and give the results. As we identify all, that there is a immense competition in their advertisement and this has previously taken the main part of income away. As per market experts nearer or later on there will be a great competition between the two companies as the values wars have go into extremely severe era plus it has become the query of support. Our secondary research includes the quality, branding, corporate social responsibility, atmosphere and the seasonal conditions. While primary research is focused on the Effectiveness of celebrity in brand endorsement in near future 1. 2 Background of the project: Effectiveness of celebrity in brand endorsement is essentially related to my present job and this will lead to do my project. The corporations that are allocating for comparison of usefulness of celebrity in brand endorsement for my final project are Mobilink Pakistan and Telenor Pakistan. These are main cellular corporations authorize the Pakistani citizens with the nearly all relevant message approach and services. This study has appeared on the exploration of Effectiveness of celebrity in brand endorsement which has gained most important market share in Pakistan. 1. 3 Company’s introduction: Mobilink Indigo: [pic] Mobilink, a subordinate of the Orascom Telecom property, is Pakistan’s show the way cellular and Blackberry tune-up provider. In the company of more than 31. 6 million subscribers, Mobilink uphold market management throughout cutting-edge, included expertise, the strongest trademark and the biggest collection of price added services in the business, a broadband delivery service separation providing subsequently creation internet technology as well as the nation’s largest tone of voice and data system with further than eight thousand cell position. Accommodation Pakistan’s largest sharing and contact centre set of connections and an incomparable sixty five thousand kilometers fiber optic spine, Mobilink has previously spend more than US $3. 3 billion in the state to date and provide continuous nationwide connectivity, unmatched client services and worldwide wandering in over one fourth four countries. The company is also the executive cellular associate of the Pakistan Cricket panel. As an accountable corporate civilian, Mobilink also present a range of publicly inclusive products along with services enthusiastic to improve access to in order. Through Mobilink groundwork, the companies support instruction, health and environmental program and encourage sustainable industry practice. Mobilink offers completely designed duty plans that cater to the announcement needs of a varied group of people, from persons to businessmen to business and international. To achieve this goal, we recommend equally postpaid (Indigo) as well as prepaid (JAZZ) way out to our clientele. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) trademark are the largest trademark of their type in the Pakistan cellular manufacturing. In addition to as long as superior voice message services that create the lives of millions with the purpose of much simple, we also suggest a congregation of value-added-services to our high-quality clientele. All together, Mobilink places far above the ground significance to its coverage, which is why we face you in 10,000 plus towns and city countrywide as well as over 140 nations on international roaming tune-up. In other words, we talk your words, all over. Telenor persona: [pic] Telenor Pakistan is hundred percent hold by Telenor ASA along with ads on to its process in Asia in somebody’s company with Thailand, Malaysia and Bangladesh. Telenor Pakistan start on its procedure in March two thousand five as the on its own largest through European asset in Pakistan, location superiority for more overseas investments in the telecom segment The company has fractious many high point and full-fledged in a number of information, create Telenor Pakistan a leading telecom worker of the state. Telenor is the greatest rising mobile system in the country, with coverage accomplishment deep into many of the furthest areas of Pakistan. In the most not easy terrains of the state, from the northern region to the wilderness in the south Telenor, spend heavily in communications growth With USD2 billion by now spend, with extended contract with their wholesaler for network growth and services. Telenor have a set of connections of twenty three company owned deal and service midpoint, more than two hundred franchisees as well as some one lack retail channel. The Telenor cluster is a worldwide provider of far above the ground superiority telecom, data and media message services with mobile procedure in thirteen markets crosswise the Nordic area, Central along with Eastern Europe as well as in Asia. The Telenor Group is in the middle of the biggest mobile operators in the globe with over one forty-three million mobile contributions and a labor force of more or less fourth thousand. Telenor Pakistan is hundred percent be the owner of by Telenor ASA as well as adds on to its action in Asia. 1. 4List of competitors: The main competitors for Mobilink-Indigo and Telenor- Persona are given below: †¢ Ufone-Postpay †¢ Zong-Postpaid †¢ Warid-Zahi 1. 5 Objectives of the project: The Objectives of this project is to make available the Comparison of Effectiveness of celebrity in brand endorsement for the 2 main Telecom companies of Pakistan i. e. Mobilink indigo and Telenor persona. The project will center of attention the following objectives: †¢ To determine customer’s perception about celebrity (Shan) for endorsement of Mobilink Indigo. †¢ To determine customer’s perception about celebrity (Jamal Shah or other) for endorsement of Telenor Persona. To compare customer’s perception about aforementioned celebrities for endorsement of selected brands. 1. 6 Significance of the project: †¢ During my project, I will also cover customer Information survey about their preference of celebrity with brand endorsement between Mobilink Indigo and Telenor Persona.   While this study will provide comparison within two telecommunication companies with an overall picture that will help the marketing managers of these companies to made their ads better and interesting. †¢ The study will help the two companies for the future market placement of their services. Cellular telecommunication companies are now highly competitive industries in Pakistan. Chapter 2: Advertising Strategy 2. 1Marketing Mix The project covers Mobilink indigo and Telenor persona an appropriate marketing mix 4Ps i. e. Product, Coast/Price, Place as well as Promotion. (Product There are various services recommend by both companies. A number of general services are the following: †¢ Internet Services, Common Packet means of communication Services †¢ Small communication Services Caller Line recognition †¢ Tone of voice post †¢ Receiver Book investor Price: Price is the majority necessary feature of the marketing mix. It is the only that generate sales income for an exacting company while recounting their expenses. Both companies bring in a fine cost to its client and persuade the others for control on their set of connections and perform make inquiries consumer’s view on the subject of pricing as well as what they would like to reimburse. The Brand differs time to time and Mobilink and Telenor also suggest on incident base service in the vein of Ramadan tie together, Eid tie together etc. to their end user. (Place: Place anxiety with various systems and forms of accessibility of the Effectiveness of celebrity in brand endorsement throughout diverse franchise and place of work. It composes their services provide for the purchaser’s at any time and where ever they need. Mobilink indigo has a broad system of sharing service in Pakistan. But Telenor persona has not to broad system of sharing as compare to Mobilink indigo and both companies services are available throughout their examine centers situated in all country. Franchises obtain well-situated for vendor to formulate the services obtainable to end users. (Promotion: Promotion means the method of communicate with your customers. Promotion formulates strong client’s buying authority and makes consumers buy choice easier. Mobilink indigo be appropriate heavy price associated with endorsement or publicity merchandise ; services. Doing well promotion add to deal so that services and other outlay are extend over a superior output. 2. 2Market segmentation strategies Market segmentation strategies are as followed under †¢ Sales dimensions/ No of customers: Mainly the project base on comparison of Effectiveness of celebrity in brand endorsement it also primarily focal point the services of its clientele. The choice of purchaser and the means depends on the volume of clientele in that area. Mobilink indigo subscriber 31. 6 million (Approx) Telenor persona Telecom24. 7 million (Approx) †¢ Geographic Place This is the nearly everyone other most significant feature, equally the companies offered their item for consumption to the entire region of Pakistan. Generally they focus on big Cities i. e. Gujranwala, Karachi, Lahore as well as Islamabad. Punjab Sindh Balochistan Khyber Pakhtonkhan Azad Jammu ; Kashmir †¢ Physical Limitations Within Pakistan there are no boundary describe to make available the services by both companies. No such condition is stand in services about Effectiveness of celebrity in brand endorsement of this corporation as yet it can go from corner to corner the state edge. †¢ Revenue This feature does not persuade the company marketplace segmentation policy 2. 3Target marketing strategies Mobilink Indigo Every region take account of AJK of Pakistan residents is the goal marketplace, each person in Pakistan desire to make use of mobile that make a wide goal market for the services area. At this time Mobilink indigo has in the order of Fifty million cellular subscribers. Mobilink indigo objective about Effectiveness of celebrity in brand endorsement is to imprison all section of its marketplace , early age kids , youthful, aged, undergraduate , expert, industry peoples, Mobilink indigo has modify selection of all these group of students of consumer. Within Pakistan the majority of the residents are based on middle class so Mobilink indigo is mostly focus aim their services are middle class popular. Following are the target marketing strategies of Mobilink indigo. Decreased value sales There are various diverse packages has been launch to thrust the purchaser to use the invention greatest. These packages also facilitate the client to control from one system to any more. Inducement on usage There are many inducement bring in to use the maximum services for example by calling initial two minutes the after that five minutes are without charge of price. Inducement on control to set of connections To give confidence the client Mobilink indigo as well as Telenor persona obtainable inducement to customers like free of charge minutes and without charge sms for a precise era. Telenor Persona Telenor persona market strategy is to focal point on to increase in number of subscriber through out the world and also focus to develop our leading position in certain regions with a broad range of communication services Following are the target marketing strategies of Telenor persona. To strengthen our location in certain province Telenor Persona try to strength our location in certain province for provide different service to our customer for target market. Focusing on the Customer’s section Focusing on the Customer’s segments means to build packages through extensive and aggressive study skill like because of its large incident as it is one of the establish in services, so they use their effective services and come up with so many packages in that state that is useful for kind of citizens. 2. 4Advertising objectives of the Company The advertising objectives are the following There are less ads being run for Telenor Persona in comparison to the Mobilink indigo. The reason for this is that the main objective is to keep a favorable brand image in the eyes of the corporate clients and there is not too much bombardment of ads. Also the ads are meant to enhance the postpaid users by offering them innovative services like internet, emailing, etc. The objective of Mobilink indigo and Telenor persona to make the services separate from others and to convince on the customers Mobilink indigo increase market share and to push brand favorite and to be a focus for maximum customers as well as to attain the association objective through services 2. 5Message strategy: For each brand and for a number of adverts for these brands there are different message strategies are used. Telenor-Persona The equivalent case is with Telenor, they modify their message executive method regularly to keep away from their customers other public get uninterested. For example Telenor used â€Å"technological proficiency† and â€Å"picture† which helps citizens smile on their visage. 2. 7 Reach, frequency and impact Mobilink indigo and Telenor persona to his most excellent to present their services to their customer and contributor it has a sensible budget for encouragement.

Book of Acts Essay

The Book of Acts The book of Act was written by Saint Luke. The date of the writing is uncertain, but most scholars favor the period 8-90 A. D. Some people think that Acts represents normative guidelines for the New Testament church for all times. In this view I think it is agreeable for the book of acts just shows the ideal church with corresponding beliefs and values. This kind of church should be present to all even up to the present times. This book, in which St. Luke records the actions of the apostles, particularly of St. Peter and St. Paul, (whose companion in travel he was,) is as it were the centre between the Gospel and the Epistles. It contains, after a very brief re-capitulation of the evangelical history, a continuation of the history of Christ, the event of his predictions, and a kind of supplement to what he had before spoken to his disciples, by the Holy Ghost now given unto them. It contains also the seeds, and first stamina of all those things, which are enlarged upon in the epistles. The Gospels treat of Christ the head. The Acts show that the same things befell his body; which is animated by his Spirit, persecuted by the world, defended and exalted by God. In this book is shown the Christian doctrine, and the method of applying it to Jews, heathens, and believers; that is, to those who are to be converted, and those who are converted: the hindrances of it in particular men, in several kinds of men, in different ranks and nations: the propagation of the Gospel, and that grand revolution among both Jews and heathens: the victory thereof, in Spite of all opposition, from all the power, malice, and wisdom of the whole world, spreading from one chamber into temples, houses, streets, markets, fields, inns, prisons, camps, courts, chariots, ships, villages, cities, islands: to Jews, heathens, magistrates, generals, soldiers, eunuchs, captives, slaves, women, children, sailors: to Athens, and at length to Rome. Others view it as only descriptive for the 1st century church. Descriptive in the sense that it only describes the pattern and how the church worked during that period of time. The term â€Å"Acts† is not used, as it is sometimes with us, to denote decrees or laws or having to describe it, but it denotes the doings of the apostles. It is a record of what the apostles did in founding and establishing the Christian church. It is worthy of remark, however, that it contains a record of the doings of Peter and Paul. Peter was commissioned to open the doors of the Christian church to both Jews and Gentiles, and Paul was chosen to bear the gospel especially to the pagan world. As these two apostles were the most prominent and distinguished in founding and organizing the Christian church, it was deemed proper that a special and permanent record should be made of their labors. While some think that it is both a normative guidelines and a description of the church of the 1st century. At the beginning of the book the author states his purpose and that is to explain to Theophilus, and to the world, how Christianity arose and began its sweep across the earth. By this time Christianity appeared to be on the way to becoming a world religion, and some account of its beginning was needed so that it might appeal to cultured and learned people. It talks about the Day of Pentecost, empowered by the Holy Spirit; the apostles take the Good News of Jesus Christ throughout the Mediterranean world. The title is misleading, for Acts is not a record of all the original disciples of Jesus. The book gives the early history of Christianity from Christ’s ascension outside Jerusalem to Paul’s visit in Rome. Chapters 1-12 stress the work of Peter in Judea and nearby lands, mainly among Jews. Chapters 13- 28 tell of the far- ranging missionary preaching of Paul, mainly to gentiles. In my opinion it is a normative guideline for the New Testament church. In the book of Acts, it is shown how the people and the believer should act before God. All antiquity is unanimous in ascribing this book to Luke as its author. It is repeatedly mentioned and quoted by the early Christian writers, and without a dissenting voice is mentioned as the work of Luke. The same thing is clear from the book itself. It professes to have been written by the same person who wrote the Gospel of Luke, Ac 1:1; was addressed to the same person, and bears manifest marks of being from the same pen. It is designed evidently as a continuation of his Gospel, as in this book he has taken up the history at the very time where he left it in the Gospel, Ac 1:1, 2. It also shows that the Holy Spirit is really with His people if they will ask from it, for the Holy Spirit will be their comforter and friend. The church nowadays should be guided by the Holy Spirit for a strong foundation. The gospel should be well delivered and evangelized throughout the world by the believers. They should acts upon what is right just like what Paul and Peter did in the book of Acts where in they weren’t afraid to spread the good news among all people. This book has commonly been regarded as a history of the Christian church, and of course the first ecclesiastical history that was written. But it cannot have been designed as a general history of the church. Many important transactions have been omitted. It gives no account of the church at Jerusalem after the conversion of Paul; it omits his journey into Arabia, Gad 1:17; gives no account of the propagation of the gospel in Egypt, or in Babylon, 1Pe 5:13; of the foundation of the church at Rome; of many of Paul’s voyages and shipwrecks, 2Co 11:25; and omits to record the labors of most of the apostles, and confines the narrative chiefly to the transactions of Peter and Paul. References: 1. Book of Acts. New Standard Encyclopedia. Volume 2. Pages 355-356. 2. Youth Bible. Holy Bible Contemporary English Version, Global Edition. Pages 861-871 3. Acts of the Apostles. Wikipedia, the Free Encyclopedia. http://en. wikipedia. org/wiki/Acts_of_the_Apostles

Book Report on Pigeons at Daybreak Essay Example for Free

Book Report on Pigeons at Daybreak Essay The story entitled â€Å"Pigeons at Daybreak† by Anita Desai of India is a representation of love and acceptance. Mr. Basu is the man who is unable to perform his task on his own because of the different illnesses that developed into his body. Otima, the wife of Mr. Basu has the selfless love towards him. She takes care of her husband despite of all the problems and complications that emerged in their situation. Otima used to read the newspaper for Mr. Basu. Because Mr. Basu could not able to read the newspaper due to poor eyesight, Otima produced deeper patience and love for her husband.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From the time when their house had no electricity due to electric problems, the two went to the terrace and decided to stay there until the electricity comes back but when the electricity went back, Mr. Basu refused to go back inside the house for it was the time of preparation of leaving. Mr. Basu accepted the fact that his life will soon vanish and become part of heaven. The pigeons in the terrace where Mr. Basu died symbolize his spirit and his journey in the next life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story is simple yet attackable. Its tragic situation brought life to the whole story. Then, with a swirl and flutter of feathers, a flock of pigeons hurtled upwards and spread out against the dome of the sky – opalescent, sunlit, like small pearls (Desai 228). This ending part of the story compressed the entire claim of the story. It means that the ending of the story signifies life as its wondrous creation but soon will end because every one of us will leave the world in beauty and a new journey will begin. Desai, A. (date). Pigeons at Daybreak. pp.220-228 Book Report on Pigeons at Daybreak. (2017, Feb 26). We have essays on the following topics that may be of interest to you

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Youth work as a profession - Essay Example According to MacDonald (2011, p. 427), a large section of the youths are not engaged in gainful employment or in mainstream income-generating activities. This situation has largely been attributed to lack or inappropriate youth policies in many countries, as well as poor implementation of youth policies. It is against this background that it is critical to have a closer look at the existing and past youth policies. More importantly, it is crucial to explore topics that relate to youth and policy and ultimately come up with sound and practical solutions to the challenges bedeviling youths of particular countries and the world at large (Chambers and Lake, 2002, p. 5). In order to create a better understanding of the youth and policy, this paper will discuss the topic of youth employment. Particularly, it will explore employment of youth and the policies surrounding employment, as well as entrepreneurship as a form of youth employment. A number of studies have shown that one of the main challenges facing the world is youth unemployment. That is why reducing youth unemployment is one of the primary concerns of most governments in the world (Chigunta, 2002, p. 18). The International Labor Organization (ILO) estimates that about 90 million young people across the world are unemployed; this accounts for about 50 percent of 186 million unemployed people in the world (Oliver and Pitt, 2011). A recent study conducted by the ILO found out that youth are three and half times more likely to be unemployed than adults. The study also approximated that about 660 million young people will be looking for work or working in 2015, this is a 7.5 percent increase over the 2003 figure (ILO, 2005). Undoubtedly, these figures demonstrate the need for employment creation that focuses on youth. Chambers and Lake (2002, p. 7) note that participation of young people in the labor market is widely considered as a means of improving their social and economic transition

The Developing World Essay Example | Topics and Well Written Essays - 1000 words

The Developing World - Essay Example Despite its proficiency in providing aid and humanitarian support, like its predecessor the League of Nations, the UN is fundamentally reactive, unable to independently and resolutely mark its influence upon events. This wouldn’t appear to be accidental as it cannot be an effective ‘world parliament’ or a conscientious objector when its policies and actions are determined by the interests of the main imperialist powers, predominantly the US ruling class. Since 1945 America has been the dominant force in the UN. In the Korean War of 1950-1953 fought under the United Nations Joint Command, 90% of all army personnel, 93% of air power and 86% of naval power came from the US (UNDP, 2001). Washington is supposed to provide 22% of the UN budget, but has often withheld huge sums owed in order to force compliance with its wishes. These arrears currently stand at $1.3 billion (UNDP, 2001). United Nations’ peacekeeping interventions are often controversial affairs and lay bare the UN’s inability to keep the peace when there is no peace to keep. The Security Council has been forced to explicitly accept responsibility for failing to prevent the 1994 genocide in Rwanda in which 800,000 people were killed. On the eve of the atrocities most of the 2,500 peacekeepers were withdrawn after the deaths of 10 Belgian soldiers, thereby sending a green light to the killers. Moreover much of the subsequent UN aid was channeled through former Rwandan government officials who controlled refugee camps in Congo. (FAO, 2001). Many of these camp leaders were implicated in the campaign of genocide. Similarly, the UN was widely criticized for rehabilitating the forces of the Khmer Rouge in Cambodia, even going so far as to provide them with funds for the 1993 election (UNCTAD, 2006). This policy suited both the US and China, both of which wanted to shore up any opposition to Vietnam. Then there is the shame of Srebrenica in Bosnia in 1995, where Serb forces overran a so-called UN safe area, butchering 7,000 men and boys in Europe's worst massacre since World War Two (UNCTAD, 2006). UN Secretary General Kofi Annan later wrung his hands and concluded that "peacekeepers must never again be deployed into an environment in which there is no ceasefire or peace agreement" (SMH, 15/7/07). In a sick postscript, the perpetrators of this massacre, Bosnian-Serb leader Karadzic and General Mladic are still in hiding, having thwarted the UN's attempts to bring them before the International Court of Justice at The Hague (SMH, 15/7/07). Worldly Struggle Savage fighting between ethnic African rebels and pro-government janjaweed militia in Sudan's vast western Darfur region has led to 200,000 deaths since 2003 (UNCTAD, 2006). A beleaguered 7,000 strong African Union force has been unable to stop the fighting and only now does it seem possible that UN troops will be permitted to enter the arena to try and uphold the Darfur Peace Agreement signed a year ago (SMH, 15/7/07). The impasse in Israel-Palestine is one of the clearest examples of the UN's inability to resolve complex crises. Despite first proposing a two-state solution in 1947, today the situation

Business and Virtue Ethics Essay Example for Free

Business and Virtue Ethics Essay Abstract For the purposes of this assignment we will analyze the Mattel case and discuss the actions of the company regarding the behavior and actions in conjunction with the Global Manufacturing Process that was implemented. Breaches of the two business ethics elements of integrity and egoism will be assessed. Within the discussion I have identified the virtues prudence, justice, fidelity, and courage that were largely violated by the Mattel organization and how it affected the employees of Mattel. We will discuss the implications of virtue, deontological, and utilitarian ethics regarding their potential usefulness in evaluation of the Mattel case. Introduction Mattel’s concept of Global Manufacturing Principles (GMP) was not a novel concept. The many forms of GMP including International Organization for Standardization (ISO) and Good Manufacturing Practices (GMP) have been around for decades and have worked to insure that specific industries are held to a standard that is industry wide. ISO’s model is â€Å"Say what you do, and do what you say†. When a company endeavors to become ISO qualified, it is required to document every activity (as a standard operating procedure, SOP) that occurs within the company and adhere to that process without deviation. ISO qualified companies are always subject to audit by other ISO registered companies and is initially audited by four such companies in order to acquire certification. Having been directly involved with ISO implementation at a former employer that supplied fasteners for manufacturing, I am fully aware of how involved the certification is. The company SOP was over 1000 pages. Additionally, another ISO company can and will come in and audit your company prior to electing to conduct business with your company. In some instances, ISO qualification is not enough to be awarded the business. The nutrition industry also adheres to the Good Manufacturing Practices, of which I was required to be certified in every year. Each department of the nutritional company I worked for had its own GMP standards that we were to adhere implicitly. The nutrition industry, while not regulated by the FDA, is controlled indirectly by the FDA. GMP is an FDA requirement. Having worked in two industries where the concept is not only expected, but required in some instances; I was not impressed by the fact that Mattel implemented GMP of their own volition for the sole purpose to improve public perception after misconduct was exposed by the media. Business Ethics Issue The one word that I found that resonates throughout the article, whether spoken or implied, is â€Å"integrity†. The incoming CEO stated that Mattel would behave in all actions with â€Å"unwavering integrity† and that the company’s commitment to the GMP remained unequivocal and undiminished. (Sethi, Shapiro, Emelianova, pg.490) Ironically, I identify the most noticeable and important business ethics issue as just that; a lack of integrity. Merriam Webster defines integrity as â€Å"the firm adherence to a code of especially moral value, the quality or sate of being complete or undivided, and the quality of being honest or fair. Mattel exhibited none of these traits insofar as where their GMP’s were concerned. In fact, there were numerous infractions regarding the non-enforcement of their GMP’s across the board in the Asia and Mexico based manufacturing facilities. The second ethics issue I identified was narcissism. Mattel implemented this GMP program with the attitude of ‘look at what we’re doing’ but with minimal effort to ensure the success of the program. According to Duchon and Drake (2009) extreme narcissistic organizations will establish these formal ethics programs but will not have much effect on hindering unethical behaviors. This was evident in that the supervisors at the factories knew what they were supposed to be doing; but found ways to circumvent the system and there were no reprisals as a result of their nonconformance. Ultimately, it was a program of words and not deeds. Three Virtues Prudence â€Å"Careful good judgment that allows someone to avoid danger or risks. † (M-W, 2013) In my opinion, a great deal of misfortune and hardship could have been avoided if Mattel would have practiced a modicum of prudence before ever moving their manufacturing to Asia. In a perfect world, and especially in a modern world we do not expect children to work. However, when dealing with underdeveloped countries; it is normal for children to work in conditions that would be an affront to any American’s moral nature having abandoned child labor decades ago. If Mattel had done due diligence, they would have known that the facility in Indonesia was operating in an unacceptable manner (Sethi, et al. pg. 486) and could have implemented working conditions and requirements from the get-go. Then the exposure by the media would have never been an issue. I have no doubt that the draw of paying lower wages and increased productivity was the catalyst to overlook the conditions in those overseas factories. Justice â€Å"The quality of being just, impartial, or fair. Conformity to truth, fact, or reason. † (M-W, 2013) The concept of justice was completely lost on Mattel. While the implementation of the GMP program was comprehensive; the execution and enforcement was unconscionable. The last paragraph of the GMP, exhibit 1 says that if â€Å"Mattel determines that any of its manufacturing facilities or vendors violate these principles, we may either terminate our business relationship or require that facility to take corrective action. If corrective action is advised and not taken, Mattel will immediately terminate current production and suspend placement of future orders. †(Sethi, et al.pg. 487). However, when audits were performed; the facilities were rife with infractions but there was no follow through when corrective actions were required. The facilities were allowed to continue to operate unhindered. Astonishingly, the 20 plus companies that were not owned by Mattel were allowed to operate without any disciplinary actions imposed by Mattel for infractions if any auditing was conducted at all. Considering the fact that both Mattel owned and vendor factories employ some hundred thousand plus employees; Mattel’s actions were nowhere near impartial, fair, or conforming to fact or reason. Fidelity â€Å"Quality or state of being faithful, accuracy in details. †(M-W, 2013) For this virtue, I am concentrating on the act of being faithful to the employees. Whether or not the GMPs were self-imposed or not, Mattel had an obligation to the people it employs. Throughout the article, it was found during audits that the employee’s time cards would systematically be incomplete where they were not being allowed to clock-out. This resonates that these people were being required to work overtime ‘off the books’. Employees were not being given the appropriate days off or vacation time. Some living conditions and canteen conditions were substandard. Fines were being imposed. (Sethi, et al. 2011) The list goes on and on. In my opinion, Mattel should have had impartial representatives on the ground in these factories to ensure that the rules for payment, working overtime, and work conditions were being upheld. There should have been constant supervision and vigilance on a corporate level. To think that audits that were being conducted every three years was comprehensive enough to get the job done was blind and narrow minded. Courage To go one step further. A virtue is an attitude. Courage is measured when there is risk involved; but also rationality. To be truly courageous there needs to be a clear picture of what a person’s values are. Courage does not need to be proven beyond a doubt. (Hartman, 2008) In the case of Mattel, I feel it was courageous to implement such a comprehensive GMP program although it was misguided and ultimately failed. An even more courageous act would have been to rehab the program and bring it to its full potential and fruition. The article does not mention whether Mattel experienced any loss of revenue as a result, but public perception is a fickle entity and once all of the attention over sweat shops and child labor overseas died down, Mattel was no longer under the microscope. Financially, Mattel was spending money it perceivably no longer needed to spend. Since their program was self-imposed; it is no surprise that Mattel just unceremoniously abandoned the GMP program after nine years. When some organizations implement and enforce codes as part of a self-regulation process and others do not, those who self-regulate invariably incur greater costs. These costs are usually passed onto the consumer who subsequently (and sensibly) choses the organization which offers the cheaper product. (Blackburn McGee, 2004) Virtue Ethics Virtues are attitudes, dispositions, or character traits that enable us to be and to act in ways that develop this potential. They enable us to pursue the ideals we have adopted. Honesty, courage, compassion, generosity, fidelity, integrity, fairness, self-control, and prudence are all examples of virtues. (Andre, Meyer, Shanks, and Velazquez. 1988) Virtue ethics indicates that business decisions should be made in a manner that attributes to the overall goals of the professional. It stresses activities and motives, what we do and why. Virtue ethics proffer that action and motive are connected to character and disposition. Actions are taken and decisions made because they are linked to a certain character. (Blackburn and McGee. 2004) â€Å"That â€Å"ought† does not imply â€Å"right† can be seen in another sort of case as well, namely, when what one ought to do in one’s circumstances results from one’s own prior wrongdoing. In such a case, doing what one ought to do may not be the same as doing a right act or a â€Å"good deed†. In fact, the same prior failure may both increase one’s level of obligation to do a given act now and decrease one’s level of praiseworthiness. † (Russell, 2008) The above quote is especially poignant in the Mattel case. Because Mattel implemented the GMP program on the heels of a media expose, the intentions were not solely based on the ‘right’ thing to do, but on what they ‘ought’ to do. Mattel probably did not get the recognition or good press they were looking for and therefore had no proclivity to ensure that the plan was a success. Utilitarian Ethics â€Å"Actions are approved when they are as such to promote happiness and disapproved when they have a tendency to cause unhappiness. † (Driver, 2009) We also know that utilitarian ethics work for the greatest good for the greatest number of people. Mattel directly employs over twenty thousand people throughout Asia and Mexico. If the happiness of those employees would have been considered; the pay, working conditions, time off, and canteen programs would have never been an issue. If the executives of the company would have experienced any of those adverse conditions, they would have cried â€Å"foul† all the way to an attorney. The employees are ultimately left without a voice and no recourse. Deontology â€Å"To act according to the maxim that you would wish all other rational people to follow as though it were universal law. † â€Å"Never treat a person as a means to an end. † (Pecorino, 2000) Kant contends that where morality is concerned, it is guided by law and therefore judgment is not necessary to fill in the blanks, because there are no blanks. He believed that people can conform to duty and not be morally limited. He believed that we could use indeterminate action-guidance for imperfect duties, and I’m paraphrasing; to weigh the moral options for decisions regarding duty towards others. Because that decision requires the minimum of our morality. Kant rejected virtue ethics. (McAleer, 2001) My opinion is that deontology would not work in the Mattel case. There are too many variables to consider in order to narrow down the maxim that will be comprehensive enough to include thousands of people over a number of cultural variances. Conclusion While the design of Mattel’s Global Manufacturing Principles may have been well intended and meant to improve the working conditions of the employees, the implementation was short-sighted and poorly executed. All too often when the few aspire to set standards for the many, the end result is a miscalculation. GMP’s are not a one size fits all type of endeavor. Each facility should have had a program that was custom to their country and working conditions. The ethical treatment of employees was the intention; but the ultimate governance was not enforced. The aftermath was the abandonment of the program due to the lack of interest and participation on the public and other companies in the industry. References Andre, Claire, Meyer, Michael and S. J. , Shanks, Thomas, Velasquez, Manuel. (1988) Ethics and Virtue. Issues in Ethics, V1 N3. Retrieved from http://www. scu. edu/ethics/practicing/decision/ethicsandvirtue. html on November 4, 2013 Blackburn, M. , McGhee, P. (2004). TALKING VIRTUE: PROFESSIONALISM IN BUSINESS AND VIRTUE ETHICS. Global Virtue Ethics Review, 5(4), 90-122. Retrieved from http://search. proquest. com/docview/235113539? accountid=28844 Driver, Julia. The History of Utilitarianism. The Stanford Encyclopedia of Philosophy (Summer 2009 Edition), Edward N. Zalta (ed. ), URL = . Duchon, D. , Drake, B. (2009). Organizational Narcissism and Virtuous Behavior. Journal of Business Ethics, 85(3), 301-308. Retrieved from ProQuest on June 1, 2012. Hartman, E. (2008). Socratic questions and Aristotelian answers: A Virtue-based Approach to Business Ethics. Journal of Business Ethics, 78(3), 313-328. Retrieved November 19, 2012 from ProQuest. McAleer, J. S. (2001). Kant and virtue ethics. (Order No. 3019123, Syracuse University). ProQuest Dissertations and Theses, 336-336 p. Retrieved from http://search. proquest. com/docview/304750337? accountid=28844. (304750337). Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/prudence Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/justice Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/fidelity Merriam-Webster. Retrieved on November 4, 2013 from http://www. merriam-webster. com/integrity Pecorino, P. A. (2000). The categorical imperative. Retrieved on November 19, 2012 from: http://www. qcc. cuny. edu/socialsciences/ppecorino/intro_text/Chapter%208%20Ethics/Categorical_Imperative. htm Russell, D. C. (2008). That ought does not imply right: Why it matters for virtue ethics. The Southern Journal of Philosophy, 46(2), 299-315. Retrieved from http://search. proquest. com/docview/218153933? accountid=28844 on November 4, 2013.

Evil Disney, Research Response to Henry Giroux Essay Example for Free

Evil Disney, Research Response to Henry Giroux Essay There are plenty of hotbed issues on how the Disney corporation’s sociological and socio political ideologies are embedded into their products and how they affect children, but very few ask why Disney would place hidden ideologies in their movies/shows. What reasons would Disney have to program children with outdated morals while trying desperately to uphold a model image of innocence? What practices has the disney corporation practiced that some would consider immoral or even illegal? To answer these questions the following issues must be explored in more depth: The history and actions of Disney from its inceptions to the present,Walt’s strict â€Å"moral† code along with the legacy he left behind, the policies of Disneyland along with the corporation’s political, judicial and economical power, Walt’s ties to the FBI and organized crime syndicates, and the revolving door politics in our government. Disney’s powers have allowed them unprecedented freedoms associated with a private company and the pandora’s box that is Evil Mickey. First,what is the Disney corporation and how did it come to be? It was created almost single handedly by Walter Elias Walt Disney. He was born on December 5, 1901, one of five children. Walt had a love for drawing cartoons early on and even made money as a child by selling some of them to family and friends. When he was 16 he joined the Red Cross as an ambulance driver for WW1 after being denied service in the army for his young age. This patriotic fervor that would later shape his cartoons. When he returned home from the war he made a few failed attempts at working in different animation companies until he and his brother, Roy, started the Disney Brothers Studio in 1923 after moving to California. The two of them prospered despite two major setbacks becoming one of the most powerful media conglomerates today. Their first setback happened In the late 1920’s. Disney learned that Winkler and her husband, Charles Mintz, had basically stolen their entire enterprise when they stole the rights to Oswald, an early character for his laugh-o-grams. Along with all but one former employee, Iwerks, who refused to leave Disney, hopefully winning him employee of the year. (biography. com) Charles was unsatisfied with the production costs for earlier creations. When Oswald became highly successful, Mintz hired all of the former employees thereby giving the rights to the later formed Universal picture’s first creation. According to his biography, during this time Walt’s wife was pregnant with their first child and Walt went into a deep depression claiming it on â€Å"financial stress†. (sito, ch5) There is a lot of speculation about this time in Walt’s life. Some say that the Mishpucka and the organized mob had an influence into this(babbit); the mob, who at the time were powerful in the freezone of Hollywood, controlling unions, local law, real estate, film sets, etc. Time Magazine, Nov. 1, 1943, wrote, In the witness chair in Manhattan’s Federal Court sat bland, Wily Willie Bioft (pronounced Buy-off), blackmailer, panderer, labor leader, and now star witness against eight ex-pals, who are charged with shaking down $1 million from the movie industry Question: Was it true that Bioft once had a five-year plan for taking over 20% of Hollywood’s profits-and eventually 50% interest In the studios themselves? Bioff (wistfully): If we’d lasted that long, we would have. Question: Did you ever say you were boss of Hollywood and could make producers do whatever you wanted? Bioff: Yes-and I could make them dance to my tune. Although Bioff rolled over on his pals and ended up getting car bombed later there is no proof that Walt ever worked with them or against them. The only link between Walt and the Mishpucka/Mafia is Mafia associate, Henry Cohn. After the first setback with Mintz Walt was heavily in debt and needed some way to bounce back his business after losing nearly everything but his mind. Henry offered to give Walt a loan. The thought of the mafia looming over his head is one of the reasons stated for his severe depression (RasmussenSito) The theft of Oswald, was a blessing in disguise that lead to the creation of Mickey Mouse and later to create the worlds first full length animated movie in 1937, Snow White and the Seven Dwarfs, which won 8 Oscars and made 1. 5 million despite being in the midst of an economic meltdown. (biography. com) Opening up Disney to a whole new realm of marketing and showing Walt the popularity and power of his studios. The second setback was the strike of 1941. Which was instigated by the firing of former head of the Federation of Screen Cartoonists and later leader of the Screen Cartoonists Guild, Art Babbitt on May 28, which caused 200 animators to go on strike almost immediately. (Sitobabbit) Walt early on had discovered that propaganda and public image were key to selling media, which is why he was so studious about keeping the interior of the workplace â€Å"Christian†. Walt had created the Federation of Screen artists to better control his workers, which was a union that regularly met with him on issues such as wage increases, better hours, less footage quotas, and better work environments. Since Walt was notorious for being a bit cruel and demanding in the office. (rasmussen) Though as soon as Art learned this he created the Screen Cartoonists Guild whose recruiting patterns were not the nicest methods possible but it did get them all to join â€Å"There were these tough union guys who said we couldn’t enter the door unless we joined, so we did. Under protest I joined. Because of the new job classification my salary doubled overnight. So i can’t complain about the union. † (sito) This was a time when union laws were strong under Teddy Roosevelt, more often than not the law would favor the people over the corporation. This was also a time when many Mob bosses were often also Union bosses so it was a give and take situation. Unions were now viewed as less as a helpful barrier between workers and the corporations to something evil, something, Communist. With the Red scare well under way and people were mixing socialist ideologies with communism. Though at this time the idea of communism was quite popular the way patsies were during the prohibition age. It was doing quite well in the underground of society. Even within Disney there was communism, Walt even thought communist agitators were the culprit to the 1941 strike. sito) This all of course is the end result of years of oppressive rule under Walt along with strengthening unions demanding better pay and working conditions. Walt hated those whose ideas drifted more towards the left wing which would fit the image of the highly conservative man he was. In the office an employee could be fired on the spot for any kind of social infraction. If an employee cursed or made any sort of rude engagements with a woman they would be forced to leave and of course there was no drinking allowed in his office. Disney employees under Walt had to get a hall pass to go to the restroom or get up at all† Of course walt was known for his rages, often times screaming at artists who had not met his quotas of 30 to sometimes 60 feet of film in one day. He was also known to be a heavy drinker in his officeâ€Å"You could smell the gin on his breath everyday after lunch† (Sito) Walt testified about the strike in the hearings of the House Committee on Un-American Activities about this and much more calling them â€Å"Communist agitators†, among other less decent things. sito) This of course started the well documented relationship between Walt and the FBI from 1940 till his death. He was promoted to full Special Agent in Charge Contact, which meant he had people under him finding communists and saboteurs, Ronald Reagan being one of his fellow operatives under T-10. He and Reagan Blacklisted many writers, actors and artists for having a differing political belief as that of the reigning government. The FBI also gained access to Disneyland to use as a platform for whatever they want. There is talk online on blogs that the FBI still use Disneyland to monitor foreign nationals entering the park since the threat of communism no longer applies. (HerbertSitoBabbitRasmussen) The relationship Walt had with the FBI and the ability to blacklist anybody he wanted may subscribe to Disney’s amazing rise during this time as a media powerhouse(but thats only speculation) This cozy relationship between Disney and the government has continued through the wonderful world of the revolving door politics. A sad modern relationship that is so commonly seen between politics and private companies. Many who are in executives in Disney will enter into politics and gain high levels positions starting as lobbyists and squeezing their way into actual positions of power in the government. Marsha Macbride for example, worked as an FCC chief of staff to chairman powell for years before sometime in the late 1990’s she started to lobby for Disney and was a major advisor in the clinton administration as well as during the merger of time warner and AOL, which Disney ended up winning and gaining rights along with cash settlements in 2003. The next year she is working as the Executive Vice President for Legal and Regulatory Affairs at the National Association of Broadcasters and still is. (gov relations 1-3) Another is Lisa Caputo who served citigroup, disney vp of communications and as a bill clinton staffer (gov relations 5)or Susan Fox who worked as an fcc advisor before going to work for disney as an advisor between the government on their divisions such as the Disney Interactive Media Group, Disney Channel, the Disney ABC Cable Networks, ABC and ESPN. (gov relations 4) Others include George mitchell who worked in on Board of Directors as well as a US senator. Eileen Oconnor was a news producer for ABC but is now working in a US embassy. Dennis Hightower a former Sr. executive officer transferred to Dep Secretary of commerce. (gov relations 35)There is even a department of Disney called â€Å"Disney government relations† that has a direct link to another department within the FCC. After calling a few times and getting different information I got this â€Å"we work with our partners in government such as the AFA or the FCC to get better standards of broadcasting for the Disney corporation. Basically legally bribing politicians to lower their standards and to take Disney’s side in lawsuits and corporate takeovers. Now a days after Walt’s death Disney has expanded to epic proportions in the media industry. The public face of cuddly animals, children’s fairy tales and building theme parks â€Å"It also owns six motion picture studios, ABC television network and its 226 affiliated stations, multiple cable television networks, 227 radio stations, four music companies, three cruise lines, theatrical production companies, publishing houses, multiple educational shorts, 15 magazine titles and five video game development studios. (gabler)It became the cultural pervader of a perfect world with everything that it put its name on. But there is a darker side to Disney that is up for debate. The side of Disney that is bigoted, American exceptionalist, sexist, racist, and a purveyor of pain and suffering. The propaganda machine that is Disney today. Propaganda has always been an important part in any government, from mummers playing the latest military conquest to Disney’s subliminal messages of obedience in children’s movies. Producers construct fantasy societies that seem to run in perfect harmony where each worker and is happy to work their menial jobs and never aspire to try to raise themselves above their born level. This is seen in the workers of Antz, Sleeping Beauty and Oz. Always with an all powerful â€Å"just ruler†. These stories lead children into blindly following their leaders down the yellow brick road to the great and powerful Oz. â€Å"Workers are quite happy to serve the rich and privileged, never questioning their subordinate position. (giroux pg 102). Another example is the Chicken little movie in 1938, where the people are the chickens, the farmer the government and the fox being intellectuals (with his psychology book) Programming americans, along with all of the other(now banned) wartime disney movies that seep out Walts own personal bigoted morals. Another example is the â€Å"Thrifty Pigs† which is trying to get people to buy war bonds to stop â€Å"the big bad wol f†, or â€Å"Home Defense† which makes fun of the French soldiers as being incompetent. All of these and countless others that were formed to get the people to fight in a war that we had no part in until Pearl Harbor. Or the worst one, â€Å"The spirit of the 43† â€Å"taxes to fight the axis† â€Å"Dont spend your money on things you dont need, give it to the government. † Nothing like big brother Disney. But this side of Disney stops, at least blatantly, after Walts death in 1966 when it became a modern heartless bureaucratic corporation. Yet hidden messages are still within modern movies, though with less obvious programming. â€Å"vciolinguistic construction of social dominance and inferiority in which characters who use mainstream American English tend to be associated with strongly positive actions and motivations† [pg 102 of Giroux] While the antagonist is often of another nationality such as the British voiced Scar or any voice that isn’t middle class Suburbia speech, as seen in Ursula’s louisiana swamp accent. This push es children to view those of the lower social class, dark skinned people or foreigners to be â€Å"evil† and become xenophobic and racist towards anything different than themselves. Disney goes a step further and makes a culture of consumerism, â€Å"without tenements or poverty or urban class conflict Its a native white Protestant dream of a world without blacks or immigrants. , image of small towns characterized by cheerful commerce, with barbershop quartets and ice cream sundaes and glorious parades. (giroux pg 96) Everything media wise that Disney produces ends up becoming a cog in the Disney corporate machine with imaginers spewing out product after product to sell to children and increase profits. Children see a movie and want to emulate the role models perceived, then a commercial comes on after Mickey mouse club house for the newest enchanted Princess gown or Woody’s costume and the kids ask their parents to get it. Children have not just copied the looks of the protagonists in Disney stories but have come to expect those fantasies to play out in real life, when the real world isn’t such a happy place and has no room for such fantasy. People end up growing up focusing on material items and their personal lives instead of focusing on the fixable issues, calling it the American dream. This ideology of apathy is a big problem now with revolving door politics, politicians who promise the same things over and over and never fix them and blame the other side, failing infrastructure, falling public school standards and debt through the roof. Not saying that its all Disney’s fault, of course not. Though almost every American child has seen at least one disney movie, its almost impossible not to be sucked into Disney’s sway since they even show them often in public schools as educational videos never delving deeper. As a social manipulator Disney has taken the fight out of us. Programing us to follow American exceptionalism since the American was the hero is portrayed morally just whilst his/her enemy spoke in an exotic accent along with generating xenophobism of other cultures. Reinforcing children to follow the status quo and not to learn about the rest of the worlds culture outside their own narrow sphere of friends and family, enclosing ourselves in a media shell while proliferating American’s culture and moral values to other nations, who view disney as the true america. Disneyland it is the real country, all of real America† -Jean Baudril ­lard [pg 95 of giroux. ] To be fair, countless other â€Å"childrens shows† show â€Å"non moral/family friendly broadcasting, especially now. Watching Spongebob as a child or the modern shows such as Adventure Time or the Regular Show and then seeing them as an adult. Explaining why my mother would laugh at certain parts of the shows that I didn’t laugh at. I notice now the abundance of sexual jokes I missed as a kid and the references to drugs, crimes, war, and all the other stuff thats messed up with the world. So this kind of hidden messages has been deeply imbedded into all sorts media, they are adults working on childrens shows after all, so i doubt they’d be â€Å"mature†. What is evil about Disney is the corporation and those leading it, not the movies that they put their name on. This culture of consumerism that the corporation has exacerbated has evolved into a new network with companies working together to sell a common goal.

Sierra Leone and Equatorial Guinea Leadership Analysis

Sierra Leone and Equatorial Guinea Leadership Analysis This paper analyses the impact of poor leadership in Sierra Leone, and Equatorial Guinea. Africa is the world’s richest continent in terms of natural resource endowment. Africa contains 50% of the world deposit in Gold, 90% of cobalt, 65% of Manganese, 40% hydroelectric power, millions of acres of land, chromium, and diamonds (Rotberg, 34). However, despite the availability of these natural resources, the African continent is still lagging behind in terms of development. People are poor, and most governments depend on aid for purposes of meeting their budget deficits (Rotberg, 51). It is important to understand that Africa has millions of talented and skilled innovators, but due to poor leadership, states are unable to hold unto these talents and retain them for purposes of utilizing them. Some people blame the problems of Africa to imperialism, and colonialism. According to scholars, colonialism played a significant role in advancing the problems of Africa. For instance, Rotb erg (27) gives an example of Congo, whereby the Belgium’s left the country without preparing its leaders for independence. As a result of this, Congo is a country that is characterized by infighting, corruption, and struggle for leadership. However, these allegations are not true, as denoted by Rotberg (27). Shaw (274) denotes that countries such as India, the United States, and even South Africa were under colonialism. However, these countries have developed economies, and some such as United States is the most powerful and richest country in the world. On this basis, the problems of Africa are associated with its poor leadership style. This is witnessed in all of Africa, including Kenya, under President Moi, Uganda, under president Idi Amin, Sudan, under president Omar el Bashir, Nigeria, under successive military leaderships.. Equatorial Guinea is led by President Teodoro Obiang Mbasogo. This leader is the longest serving President in Africa, having taken power in August 1979, in a bloody coup, against his uncle Francisco Nguema. Equatorial Guinea is found in West Africa, and it is one of Africa’s largest producers of oil (Lewis, 28). In as much as Equatorial Guinea has one of the highest per capita income in the world, most citizens of this country are living poverty, they die of preventable diseases such as malaria, are unable to access basic services such as education, health care, clean drinking water. Equatorial Guinea has the highest child mortality rates who are under 5 years, in the world. This is because 20% of their children die before reaching the ages of five years. The remaining 80% of these children do not have an access of quality health care, and educational facilities. The problems of Equatorial Guinea are blamed on the leadership style of the President Teodoro Obiang Mbasogo (Lewis , 18). For example, President Teodorin Mbasogo is accused of practicing nepotism while employing senior members of his cabinet and state officials. For example, in the years 2013, President Obiang appointed his eldest son, Teodorin Obiang to a cabinet position, and as the second vice president of the state. This is for purposes of preparing his son as his successor, once the president leaves power. Teodorin Obiang is always accused of embezzling millions of dollars of state money, in order to fund his own lavish lifestyle (Solo-Trillo, 139). Teodorin Obiang has been a controversial figure in Equatorial Guinea, and attracting international criticism for spending more than ten million South African rands, on a South African trip that included champagne parties, property renovations, and buying of cars. Scholars believe that the personal fortune of Teodorin Nguema emanates from his corrupt activities connected with gas and oil exploration in Equatorial Guinea (Solo-Trillo, 140). Lewis (37) denotes that the foreign interests of Teodorin Nguema includes two luxurious houses in South Africa, which have a combined value of 50,000,000 South African rands, and house in California estimated to be worth 31,000,000 United States dollars, a home in Paris, and a music recording label. Mr. Teodorin Nguema also has a series of luxurios cars, and in 2008, he bought a sports car estimated at 1,100,000 million euros (Solo-Trillo, 138). Others include a Maserati model estimated at 700,000 euros, and a Bugatti Veyron model (Lewis, 33). However, in the year 2009, the government of France seized these cars, together with his other collections because of corruption claims, and in 2013, these cars were sold on an auction. The US government also seized properties belonging to the President and that of its sons, estimated to be valued at 70 million US dollars. In 2012, the United States issued a warrant of arrest against Teodorin Nguema on charges of corruption, and money laundering. The luxurious lifestyle of Teodorin Nguema did not reflect the salary that he was earning as a state minister (Solo-Trillo, 139). The cabinet of President Teodorin also receives billions of undisclosed oil revenues, which normally goes to finance their luxurious lifestyle. In a bid to prevent such kind of information from reaching the public, the government of President Teodorin Mbasogo constantly harasses the media, and foreign nationals seeking to report on the conditions of Equatorial Guinea (Solo-Trillo, 133). Despite these allegations and accusations against Teodirin Nguema, president Nguema government defended him against them, and even appointed him as the second vice president of Equatorial Guinea, and a possible successor of his father. Other family members holding positions in Guinea include, Gabriel Mbaga, who is another son of the president, and he is the minister in charge of energy and oil, and Candido Okomo who heads GEPetrol, the official oil company in Equatorial Guinea (Solo-Trillo, 131). It is important to understand that corruption plays a great role in undermining development within a given state. This is because the funds that could be channeled to development projects, are misused and stolen, as a result, there won’t be any money to fund the development projects in the country. It is important to denote that because of nepotism in government appointments, senior officials in the government of President Teodorin are not accountable for their activities (Solo-Trillo, 132). This is because they know that in case they do not deliver, or are engaged in corrupt activities, their patrons, who are high in the government circles, will protect them. Nepotism and corruption are not the only problem affecting Equatorial Guinea. Another major problem affecting this country is lack of a free press. Local journalists in Equatorial Guinea are unable to speak against major scandals and corrupt activities in the country (Solo-Trillo, 125). This is because the press and the media are heavily censored, and there is always a risk of reprisal in case the media highlights an issue that does not augur well with the government. It is further important to understand that the local media in Equatorial Guinea are always owned by people closer to the President, and on this basis, it is always difficult for them to criticize the policies that the President enacts. Scholar denotes that without free flow of information, it is very difficult for a state to achieve economic, political as well as social development. This is because with availability of information, public officials within a given state will be held accountable for their actions, as well as a free and an independent media will promote democracy (Solo-Trillo, 127). It is important to denote that democratic countries are characterized by economic growth and development. Furthermore, the judicial system of the country is not independent, as the President is considered as the Chief Magistrate. He oversees a body that is responsible for appointing and dismissing judges, and on this basis, the President cannot be held accountable for his actions (Solo-Trillo, 129). This promotes corruption and lack of accountability amongst senior government officials, and on this basis, Equatorial Guinea lacks behind in terms of development. Another country that has been faced with poor leadership system is Sierra Leone. After approximately 10 years of the civil war in Sierra Leone, the government and the people of Sierra Leone still face a wide variety of challenges, and this includes widespread poverty, weak governance, and systematic corruption (Shaw, 272). The anti-corruption institutions established in Sierra Leone do not have enough resources such as skilled workers to tackle the problems associated with corruption in Sierra Leone. With the peaceful elections of 2007, there are some positive developments in Sierra Leone in regard to fighting corruption and weak governance in the country. The new government established in 2007 has been able to strengthen the capabilities of the country’s anti-corruption commission, and its ability to prosecute high level corruption cases (Shaw, 279). The country also boosts of an independent media that is free from government regulation and censorship. The country also benefi ts from a good international image, with an increase in international investors within the country. However, it is important to denote that the road to political stability and economic development in Sierra Leone has not been easy. This is because since independence the political leadership in Sierra Leone was characterized by corruption, nepotism, a weak social society, electoral violence, and a collapse of the country’s education system (Shaw, 281). It is important to understand that Sierra Leone gained independence from the United Kingdom in 1961. It is important to understand that during the first four years after independence, Sierra Leone under the leadership of Milton Margai was prosperous (Shaw, 276). This is because Milton Margai, the first prime minister saw leadership as a chance to serve the people, as opposed to following selfish interests. However, after his death in 1964, the new leadership of Sierra Leone, led by Albert Margai was undemocratic, corrupt, and they practiced nepotism. For example, in the 1967 elections of Sierra Leone, Albert Margai could not tolerate any person opposing his party. He used violence and threats to intimidate the opposition parties into submission (Bangura and Marda, 22). It is important to understand that due to corrupt related activities, there were riots in Sierra Leone, leading to the fall of Albert Margai. After the fall of Albert Margai, the army under Steven Sisaka carried out a coup, and installed Steven Sisaka as the new leader of Siera Leone. This was in April 1968. Sierra Leone was characterized by military coups that replaced one military leader, with another (Bangura and Marda, 41). It is important to denote that with the entry of Sisaka Steven, a military leader, Sierra Leone turned into a one party state, as opposed to the constitutional democracy it was, during the leadership of the Margais. The leadership of Sisaka Stevens saw the destruction of the parliament, and any other forms of accountability such as the judic iary and other governance institutions. The leadership style of Stevens was characterized by executions, torture, control of information, and corruption. In 1985, Major General Joseph Momoh took power from Sisaka Stevens, who opted to step down. Momoh led Sierra Leone for seven years, leading to widespread corruption, and a total collapse of the Sierra Leonean economy (Bangura and Marda, 49). Due to lack of accountability and poor leadership, the government was unable to pay the salaries of its civil workers, and important commodities like energy were very scarce in Sierra Leone. The education system also collapsed, with many youths roaming the streets of Free town idle. This also led to a brain drain, where professional of Sierra Leone fled to country, and went overseas in search of a good life. By 1991, this country was ranked as one of the poorest nations in the world, and an all out civil war broke out in Sierra Leone (Bangura and Marda, 36). On this basis, it is important to understand that due to poor leadership, Sie rra Leone the government of Sierra Leone was unable to provide services to its citizens, leading to the fall of the government under consideration. In conclusion, poor leadership is one of the main reasons as to why Sierra Leone experienced a bitter civil war, and Equatorial Guinea is lagging behind in economic, social and political development. It is important to understand that due to poor leadership, people in Sierra Leone became very poor, and they were unable to afford education and other basic needs such as food and clean water, as a result, they were lured by rebel movements to fight within its ranks. Sierra Leone learnt from this bitter civil war that took place between 1991, to the early years of 2000s. As a result, Sierra Leone is a practicing democratic country, having established good institutions of governance, for purposes of checking the executive government. On the other hand Equatorial Guinea still continues with this practice of poor governance, and this is mainly because its hasn’t experienced a change in hands in terms of governance. As a result, Equatorial Guinea is considered as one of the poor count ries of the world, with its people lacking the very basic needs. Works Cited: Bangura, Joseph J., and Marda Mustapha. Sierra Leone beyond the LomeÃÅ'  Peace Accord. New York: Palgrave Macmillan, 2010. Print. Lewis, Marvin A.. An introduction to the literature of Equatorial Guinea between colonialism and dictatorship. Columbia: University of Missouri Press, 2007. Print. Rotberg, Robert I.. Governance and leadership in Africa. Philadelphia: Mason Crest Publishers, 2007. Print. Shaw, Ibrahim Seaga. The politics of humanitarian intervention: a critical analogy of the British response to end the slave trade and the civil war in Sierra Leone. Journal of Global Ethics 6.3 (2010): 273-285. Print. Solo-Trillo, Eduardo. Equatorial Guinea: an Eternal Present. Journal of Conflictology 4.2 (2013): 124-159. Print.

The Effects of Western Imperialism on China and Japan Essay -- Cause E

The Effects of Western Imperialism on China and Japan   Ã‚  Ã‚  Ã‚  Ã‚  China and Japan had very different experiences with Western Imperialism . Their reactions to western interference would lay a foundation for their destiny in a world that was rapidly progressing forward , leaving the traditional world behind .   Ã‚  Ã‚  Ã‚  Ã‚  China viewed themselves as totally self sufficient , superior , and the only truly civilized land in a barbarous world. They were inward looking and were encouraged by the conservative Confucianistic beliefs of their emperors to cling to the ancient and traditional ways of the past . They slid rapidly behind in industrial development , refusing to acknowledge the need for shipbuilding or naval development , and saw no importance in European trade .   Ã‚  Ã‚  Ã‚  Ã‚  Then in the 1800's , Europe thrust its way into the heart of the Middle Kingdom, shattering and destroying its isolation forever. China would then be involved in four wars during the nineteenth century ; Britain's opium war (1839- 1842), a second war (1856-1860) fought by British and French , the Sino-Japanese war (1894-1895) , and a final western invasion involving British , French , German , Japanese and U.S troops (1899-1900). Chinese Emperors were compelled to sign unequal treaties and were forced to open a number of ports , as well as agree to other territorial concessions . China was also forced to open its seacoasts and its rivers to Western intruders . The Europeans also exploited China's land... The Effects of Western Imperialism on China and Japan Essay -- Cause E The Effects of Western Imperialism on China and Japan   Ã‚  Ã‚  Ã‚  Ã‚  China and Japan had very different experiences with Western Imperialism . Their reactions to western interference would lay a foundation for their destiny in a world that was rapidly progressing forward , leaving the traditional world behind .   Ã‚  Ã‚  Ã‚  Ã‚  China viewed themselves as totally self sufficient , superior , and the only truly civilized land in a barbarous world. They were inward looking and were encouraged by the conservative Confucianistic beliefs of their emperors to cling to the ancient and traditional ways of the past . They slid rapidly behind in industrial development , refusing to acknowledge the need for shipbuilding or naval development , and saw no importance in European trade .   Ã‚  Ã‚  Ã‚  Ã‚  Then in the 1800's , Europe thrust its way into the heart of the Middle Kingdom, shattering and destroying its isolation forever. China would then be involved in four wars during the nineteenth century ; Britain's opium war (1839- 1842), a second war (1856-1860) fought by British and French , the Sino-Japanese war (1894-1895) , and a final western invasion involving British , French , German , Japanese and U.S troops (1899-1900). Chinese Emperors were compelled to sign unequal treaties and were forced to open a number of ports , as well as agree to other territorial concessions . China was also forced to open its seacoasts and its rivers to Western intruders . The Europeans also exploited China's land...

Comparing Nathaniel Hawthorne :: essays papers

"Dr Heidegger's Experiment" An eccentric aging physician, Dr. Heidegger, calls together his old friends and contemporaries to test his waters of the "fountain of youth." As the doctor himself sits by to enjoy the show, each of his four aged friends eagerly quaffs more and more of the magic potion, each draught further carrying them backwards into their shared youth. Having grown young, smooth-skinned and agile again, the three men begin to fight for the favors of the fourth compatriot now restored to her former beauty. In the heat of the fracas, they begin to grow tired and within minutes the effect of the "waters" has worn away. The participants in the brief respite from old age are devastated by the transience of the experience. Despite Heidegger's warning that he has learned to appreciate the advantage of age by watching the four of them make themselves fools, they learned no such lesson and resolve to make a pilgrimage to Florida to seek the Fountain. "The Birthmark" A devoted scientist, in a brief step from his laboratory pursuits, marries a beautiful woman with a single physical flaw: a birthmark on her face. Aylmer becomes obsessed with the imperfection and needs to remove it, to be happy with his wife. The tale evolves around his progressive frenzy to use his scientific skills to render his bride perfect and the faith of his submissive wife that the union can survive only if he accomplishes his goal. The author tells us that Aylmer "had devoted himself, however, too unreservedly to scientific studies..." and, in the secrecy of his laboratory he prepares the potion for Georgiana that results in the disappearance of the birthmark and the death of Aylmer's experimental subject. Comparison "Dr. Heidegger's Experiment" and "The Birthmark" can be compared in many aspects. Nathaniel Hawthorne used many of the same writing techniques in both stories. Both pieces share two common reoccuring themes. Also, the symbols in the story have like meanings. In both "Dr. Heidegger's Experiment" and "The Birthmark", Hawthorne uses the same writing style. In both stories Nathaniel Hawthorne writes as a realist, as opposed to a romancer. In "Dr. Heidegger's Experiment" Hawthorne writes about an actual event in history, Ponce de Leon's search for the Fountain of Youth on the Florida Peninsula. It does not matter if the Fountain of Youth exists or not it is a "real" legend. "Dr Heidegger's Experiment" is a situation that could have taken place. It is not a fantasy. "The Birthmark" is also a piece that could have happened. A beautiful woman could certainly be born with a

The Benefits of a Vegetarian Diet Essay -- Health Nutrition Diet Exerc

The Advantages of a Vegetarian Diet Having a healthy dietary method can reduce the chances of receiving many health diseases. These health diseases include obesity, heart disease, and cancer. By consuming certain foods and nutrients in one’s diet the risk factors for these health diseases can be reduced. A healthy dietary method that is beneficial to reducing and/or improving these health diseases is the vegetarian diet. The vegetarian diet follows a dietary pattern that is characterized by the consumption of plant-like foods and the avoidance of flesh foods (meat, poultry, and fish). The foods in this diet provide the body with many essential nutrients. This is why many health benefits have been associated with the vegetarian diet. This dietary method has been linked to reducing the causes of obesity, heart disease, and cancer. With the vegetarian diet the chances of becoming obese are lowered. Obesity is one of the most common chronic diseases. According to the Center for Chronic Disease Prevention every one in three Americans are considered to be obese. An individual is considered obese if they have a Body Mass Index (BMI) level of thirty or greater. The BMI level measures one’s body weight while taking into consideration height. Obesity is a condition of having excess body fat. Due to vegetarians consuming less fat in their diet, body fat, and BMI levels, is generally lower. This implies that the chances for becoming obese will be decreased. Consuming the foods in the vegetarian diet is what leads an individual to have a lower BMI level. This is because less fat and fatty acids are being consumed. There is also a high amount of fiber in the vegetarian diet. Fiber is an essential nutrient and can cause... ...sterol and fats and high levels of phytochemicals. The vegetarian diet is one that provides the body with many essential nutrients. These nutrients include fiber, antioxidants, and phytochemicals. All of these nutrients aid in providing the body with the minerals that can help to prevent health diseases. As can be seen with the vegetarian diet there are many health benefits that can prevent, or be treatment for, health diseases. According to the American Dietetic Association the vegetarian diet is healthy and recommended for obtaining the nutrients needed for better health. A vegetarian diet is low in cholesterol and fatty acids and these are the factors that contribute to many health diseases. The nutrients that the vegetarian diet contains are beneficial and reduce the chances of becoming obese, getting heart disease, and being diagnosed with cancer.

Apologies on Academic Changes

Please receive much apologies for my late reply regarding academic changes. I have already been admitted at UCSD's Economics undergraduate and returned my chosen classes form. However, I recently made some changes on my class choices.Contained in this letter is new lists of subjects and ways on how i will still cover formerly chosen classes, and a request on how i should proceed. I have already chosen new subjects for the Fall, Winter and Summer academic quarters. All the courses contained in my new selection are shown in the university's catalog.I will take several classes that i dropped from my list from the online program. In the upcoming fall quarter, I plan to take Econ 9, 25, and CIS 15A. I will take the rest of courses from either Foothill College or another community college.I have been looking for course offering in these colleges and ha found that they are all available. This is all in the attempts to make sure i get my A.A Degree in 2009. Further, i will be taking Math 11 and 12 at UCSD, which serves the purpose of the required Calculus for Business and Economics. I will also be taking the Math 1C, which you had inquired, in this Summer 2008.Having taken and performed well in other online classes is a good indication that i will perform well in the just mentioned courses. This is because i have gained the much important independent work ethic that is needed in such classes. I have already talked to my academic counselor on this situation reading my academic plans. The counselor has confirmed that independent and online courses are available for the above mentioned programs.This gives me confidence to work towards averting the crisis. Will kindly provide my counselor's contacts so you can communicate when need arises. All this will be in the attempts of ensuring that my studies to make sure that my graduation of academic standing stand unaffected. I have made the point of scheduling the courses so as to have enough time allocation for each course. Thi s will ensure maximum usage of time beyond the expectation of your office.I have already met all the IGETC economic major requirements, meaning that I just need to work on other requirements in order to graduate on time. Having met these key requirements leaves me with enough time to use in the classes listed above.In addition, I promise to work in the process of achieving the goal of meeting University requirements, performing well in my classes, as well as graduating on time. In the meantime, i am preparing myself for the academic challenge that lays ahead of me and i am sure of performing well and graduating on time. Despite my preparations on this matter, I am kindly asking for your guidance on the way i should move forward. I have no doubt that your office will understand my situation.I will make a point of regularly visiting and communicating with your office in order to keep you updated on my progress. Will also have my counselor communicate with your office regarding my plan s and updated tentative plan. I highly appreciate your time and the efforts you have made to ensure my academic progress remains on course.With Thanks,

Dicuss the Roles of the Gods and Goddesses in the Iliad and Medea

The Iliad was one of Greek literature greatest works written by the poet Homer. The Iliad is unlike other oral literature from different times. The Iliad illustrates how people are faced with death every day, but find it difficult to determine the meanings of death are why death occurred. The Iliad (Book I) The Iliad concerns itself with the rage of Achilles and how it begins to break down the Achaean army, and how the tensions were change towards the Trojans. The Trojan War had been going on for about ten years before Achilles and Agamemnon entered the quarrel. The nonexistence of Achilles from the battle only lasted a couple of days and the epic ended shortly afterwards. The way I interpreted the poem it did not describe the origin or the end of the war that frames Achilles wrath. The main focus of this poem was the rage of a mortal which is also the heading of the poem. Another focus was also was the motivation and action of the gods. Before Homer goes into great depth regarding the quarrel between Achilles and Agamemnon, he explained that he felt that Apollo was responsible for the conflict. The conflict between Agamemnon and Achilles highlights one of the strongest aspects of the ancient Greek systems. Agamemnon thought that as chief of the Achaean forces, he should receive the highest prize he was willing to upset Achilles. Both men Agamemnon and Achilles considered not embarrassing the other and decided to put their own interest before that of the people, which jeopardize the efforts of the war. The Iliad (Book XVI) This book refers to the death of Patroclus. Zeus comforts Poseidon after Hera tried to blame her for the havoc that was caused while Zeus was in a deep sleep. Zeus informed Poseidon that Hector will die after he kills Patroclus. Hector leads a charge against Achaeans after Apollo fills him and his soldiers with strength. The two armies fought almost to the Greek camps, but did reach the ships and Hector rallied the Trojans and inch by inch the Trojans advance until Hector is close enough to touch the ships. According to the books Hector stripped Achilles divine armor from Patroclus’s corpse and the fierce fight ended in partial success for the Greeks (pg 158).