Saturday, February 15, 2020

SWOT Analysis Case Study HCA Hospital Example | Topics and Well Written Essays - 500 words

SWOT Analysis HCA Hospital - Case Study Example This is strength to the hospital as it enables it to receive favorable interest rates from the bond market (Carmelo, 2013). With favorable interests from bonds, the hospital can be able to issue the new proposed bond of $80 million easily to refinance the previous bond and get the extra $10 million to purchase and update its medical equipment. Another of the hospital is that, the hospital has a large measure of stability even during hard times, hence gaining credibility to its management team by the rating agencies. This then is another reason that makes the hospital’s bonds to receive favorable interests in the market, hence can be reissued for better interests to settle the outstanding bonds and the balance be used to buy medical equipment required to update the hospital’s equipment standard. The hospital faces serious financial problems that it needs to update its technology in order to deliver quality services to the patients especially at the diagnostic and surgical departments. Given that the hospital is a non-profit making, it tends to collect less funds that may not be able to be enough for such equipment and the running of the hospital at large. The fact that the hospital is located in a metropolitan area is a strategic opportunity to enable it receive and serve as many people as possible in order to make it achieve its core goals and objectives. Being that many area residents do not have healthcare coverage and do not qualify for the Medicaid program, the hospital then exploits this opportunity to provide services to this classes of people in order to meet its mission of free medical services and non-profit making. The hospital, however, is faced with a threat of the high healthcare costs that has been contributed to by a nationwide shortage of nurses as well as family practice doctors. This is a threat in that, the hospital in its endeavors must be facing hard time to hire both doctors and

Sunday, February 2, 2020

Cultural Advertising (how culture influences advertising) Research Paper

Cultural Advertising (how culture influences advertising) - Research Paper Example The culture of most individuals is determined at their place of birth whereby they pick up the behaviors and mannerisms of those around them. This influences their general outlook towards life and the way in which they perform certain actions in their day to day activities. Culture differs in various elements; the most common is due to the location. Individuals in various continents have various distinct differences and these can be easily noticed. A clear example is the popularity of sports in various continents. In the United States, the most popular sports are American Football and Baseball, in India, the most popular sport is cricket while in Europe soccer is the major attraction. This therefore means that children born in these regions will find that their sporting culture is inclined to these particular sports and therefore they are most likely to follow these sports. The environment we are in is a major determinant of the culture that we will adopt. Culture influences the languages that we speak and the religious beliefs that we are subscribed to. There is therefore a direct impact on the products that any given individual will use by the culture in which they belong. Some religious sects restrict the use of modern technology by their members and as such it would be pointless to try and them electronic. This therefore implies that advertisers should take keen note of the various cultures around the world so that they know exactly which type of people use certain products. They can then target these people selectively with advertisements that cater to their exact needs. The end result is that there will be positive response from the market since their needs will be catered for (Mueller 2004). The goal of this essay is to find out how the advertisements differ from each other on basis of cultural values, are there any similarities also between TV